Glance has integrated PayPal checkout into its AI shopping platform, routing U.S. apparel purchases through a single tap on more than 60 million pre-installed devices.

PayPal becomes the only partner offering native in-app checkout inside Glance. Transactions close inside the app. Shoppers never leave the screen.

What does the deal change for brands?

The integration brings real-time product data and native checkout to Glance. Pricing and availability update live. Merchants keep the customer relationship through the full purchase flow, per the company statement.

For apparel sourcing teams, the channel adds an early-stage conversion point before any search query is typed, raising fresh questions about attribution, lead-time accuracy, and who absorbs the platform's eventual take rate.

How large is the reach?

• 60 million+ mobile and CTV devices carry Glance
• Pre-installed via Samsung, Motorola, DirecTV, and Google Android TV
• Distributed through two of the top three U.S. mobile operators
• Tens of millions of U.S. consumers sit inside the platform today

How does PayPal position the move?

PayPal framed the integration as groundwork for an agentic commerce future. Mike Edmonds, vice president of agentic commerce at PayPal, said: "The lines between where people discover, shop and buy are disappearing. Our goal is to help prepare merchants for a future where commerce can happen anywhere."

For merchants, that future is operationalized through a single PayPal integration connecting them to multiple AI shopping surfaces, removing the need for separate checkout builds per agent.

How does the apparel flow run?

Shoppers upload one photo. Glance generates an AI avatar. Users virtually try on clothing. Shoppers share looks with friends. Purchases close via PayPal inside the same session.

Mansi Jain, chief operating officer at Glance, said the consolidated flow lifts merchant value. "They can reach consumers earlier, help them evaluate what to buy, and give them a direct way to complete the transaction," she said. "As AI takes on more of the shopping journey, connecting discovery with commerce in the same experience becomes increasingly important."

What should sourcing and brand teams measure?

• Conversion rate inside AI-mediated checkout versus paid social
• Cost per acquisition across the new channel
• Returns volume from virtual try-on purchases
• Lead-time accuracy surfaced through real-time product feeds
• Compliance liability when an AI agent holds the shopper session

Where does the channel sit in the mix?

Glance now competes with social commerce, marketplace search, and brand-owned e-commerce for early-funnel attention. The 60 million-device footprint exceeds most U.S. retail app user bases. Native PayPal checkout removes a known friction point in agent-driven flows.

The integration is live in the United States. Brand and sourcing teams will now test whether agent-led discovery delivers incremental margin, or simply re-routes paid social spend into a new intermediary.